Determining The Right Paper For A Printing Project With A Lubbock Promotional Printing Service

By Clinton Arnhold


What paper do you need for your print project? The unhelpful answer is: It depends.

The type you need depends on a variety of factors. If you want to make a brochure, you may opt for glossy paper because it stands out and may attract people to pick up and read your brochure. However, if you want to print in four colors and have mostly text, then a matte page may be a better and much more cost effective option. If business cards are your need, then uncoated paper is the best option.

In other words, the kind of paper you need is very specific to your project and how you want to use the results. The weight of your chosen paper is also important - for example, invitations should be printed on heavy paper, sometimes called "cover stock, " because they tend to be mishandled but need to continue to look good for the weeks up to your event. Letterhead works well on "linen" type paper.

Bewildered? You can always get professional advice from a Lubbock promotional print service. Even looking at recommended options on a printer's website can help you learn what kind of paper to consider for your project.

Other considerations include what colors you think will stand out best, and which color your text or pictures will be. Whether you are using black and white print or color print really does make a difference.

Once again, you must not allow yourself to get really overwhelmed when it comes to all the options. You do not have to make the choice alone. If your finished printing job must look exquisite and you don't know the difference between card stock and heavyweight paper, ask a printing professional for help. They can help you navigate the hundreds of options and whittle it down to a few that will make your finished product look fantastic.




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